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Designing for Maximum Effectiveness
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According to a study by the Pennsylvania College of Optometry, two simple elements can enhance sign effectiveness:
- Adding a border to focus attention on your sign helps the viewer read it 26% faster. That's a big advantage in a fast-paced marketplace.
- By presenting special information in a second color, you increase the reader's retention by 78%. So whatever is most important on your sign, whether it's a phone number or a key word, try using an accent color to draw better response.
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